Christopher Demetriou
Head of Sales (MENA Region)
Pain Point Before Using Giga
Capital.com faced a critical scalability problem: millions of leads that were not being called. Expanding a human sales team to cover this volume was not commercially viable. This left a huge amount of revenue potential untapped. We needed a way to adopt AI to scale faster and more efficiently than human teams, while still maintaining quality engagement.
Why We Chose GigaML Over Other Vendors
We chose Giga because of:
Technology & performance – superior AI agent capabilities, flexibility, and real-world results.
Dashboard & transparency – gave us real visibility and control over agent performance and conversions.
Partnership & onboarding – the relationship built from day one, established trust and speed that competing vendors did not deliver.
Solutions Tried Before GigaML
Multiple external vendors – tested, but they fell short on agent quality, customization, or scalability.
Internal build attempts – explored developing in-house solutions, but resourcing, and time-to-market were prohibitive.
What Has Made This Pilot Successful
Tangible Commercial Results
$323K+ in deposits generated in 2 months.
High double digit first time deposits closed, with 77% coming from registered clients.
High-impact success story: one client, contacted just 1 week after registration, went on to verify, deposit, and generate $50k in deposits.
Engagement Metrics
16,133 total calls made, with 35% pickup rate.
10% transfer-to-agent rate – strong engagement, though handoff efficiency still has room for optimization.
5,673 answered calls with an average connected duration of 62 seconds.
Scalable Roadmap Ahead
4 new AI agent use cases planned for Q4.
Ongoing integrations with data systems, CRM, and Tableau for KPI tracking and real-time sales officer support.
"At Capital.com, we were faced with a massive challenge: millions of leads left uncalled because scaling a human sales team to cover that volume was simply not commercially viable. We knew AI adoption was key to scaling efficiently, and Giga has delivered.
What stood out was not just the technology, but the visibility of the dashboard and the strong partnership built from the very start - especially during onboarding. We had tried multiple vendors and even considered building internally, but GigaML was the clear choice.
The results speak for themselves: over $323K in deposits, and 61 FTDs generated within the pilot, with one client alone producing 50% of revenue after being contacted just one week post-registration. These results underscore the importance of speed and scale in lead outreach.
This pilot has proven that scaling with AI is not just possible, but commercially impactful. We’re confident that with Giga, we can continue to unlock growth at a pace that humans alone could never achieve."